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MKT-101 Latest Exam Cram, MKT-101 Fresh Dumps

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q60-Q65):

NEW QUESTION # 60
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A. Data extensions are necessary for Contact Builder
B. Data extensions allow for add/update Import activity.
C. Data extensions can store HTML code as an attribute.
D. Data extensions support Customer ID to be used as Subscriber Key.

Answer: A

NEW QUESTION # 61
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Broaden segmentation criteria to reach more diverse audiences.
B. Increase the frequency of email sending to boost engagement.
C. Scale back sending for specific ISPs until the issue subsides.

Answer: C

NEW QUESTION # 62
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

A. HTML
B. AMPscript
C. SSJS
D. SQL

Answer: C

NEW QUESTION # 63
A customer managed to automate nightly imports and also has the ability to manually import
files via the import wizard ,what needs to be reconfigured in the marketing cloud account,

A. data loader
B. file transfer
C. encrypted ftp
D. enhance ftp

Answer: D

NEW QUESTION # 64
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
B. Schedule an automation to refresh the filter activity each day.
C. Configure the filter DE to auto-refresh dally in properties.

Answer: B

NEW QUESTION # 65
......

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