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Adobe Marketo Engage Architect Master Sample Questions (Q88-Q93):

NEW QUESTION # 88
An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A. Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
B. Add a detour stage, "Disqualified", from "SQL"
C. Add an inventory stage, SAL, between "SQL" and "Opportunity"
D. Add a "Disqualified" transition from "SQL" to "MQL"
E. Add an SLA stage, SAL, between "SQL" and "Opportunity"

Answer: A,B,C

NEW QUESTION # 89
A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A. Create a People Performance Report and add Opportunity Metrics to measure success
B. Create an operational Smart List for each stage of the funnel and export to a dashboard
C. Create a Program Performance Report to calculate success and new people acquired by the program
D. Create a Success Path Analyzer report and compare data from different timeframes

Answer: D

NEW QUESTION # 90
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
B. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
C. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
D. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)

Answer: A

NEW QUESTION # 91
A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A. Use smart campaigns to assign new leads to each partition based on the Country field
B. Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
C. Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
D. Configure a custom dedupe rule that uses the country field as the secondary duplication key

Answer: A,C

NEW QUESTION # 92
A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A. Create a custom Javascript on the frontend webpage to verify data before form submission
B. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
C. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
D. In the Admin section, select the field and enable the "Block Field Updates" feature

Answer: C

NEW QUESTION # 93
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